Frank Torres, Orlando Freelance Reporter

Buddy’s Big Week: Mayor Dyer’s PR Operation Delivers

In Uncategorized on June 30, 2012 at 1:47 pm

This why people run for office to begin with.

To be an ambassador to the people, to lead the community to prosperity, to wield the power of public office to leave the district or city in a better state than when you arrived.

And all of the fun stuff that comes along with it.

Orlando Mayor Buddy Dyer had a banner week full of spectacular photo opportunities and awareness initiatives with a the Citrus Bowl as a it’s centerpiece. All of this with a tropical storm tossing and turning in the Gulf.

Let’s start with that Citrus Bowl. Last Sunday, the Orlando Sentinel broke the story that Dyer had struck a deal with Orange County Mayor Teresa Jacobs over renovations for the 76 year old stadium.

Monday:

Everyone rolled their eyes when they heard that the Citrus Bowl needed to be renovated immediately. More money, needed right now, for the venues. Understandably, Orange County Mayor Jacobs was among the most skeptical of this request. She already had to audit the books for the new performing arts center last year, and now Dyer wanted to talk Bowl renovations. The City of Orlando couldn’t take the financial risk by itself and needed backing from the County. After the threat of losing bowl games and major events became a possibility, Jacobs finally agreed.

Orlando and Orange County will most likely keep it’s bowl games (and the millions generated) as well as remain competitive for future national events.

Mayor Dyer gets that political trophy in 2014, just in time for whatever his next political move might be.

Tuesday:

Dyer could have called the week a winner after Monday but it was just the beginning. Tuesday brought PR gold in the form of a photo opportunity of Dyer and City Commissioner Patty Sheehan releasing Black Neck Swans into their new home at Lake Eola Park

A kinder, gentler Mayor of Orlando.

Wednesday:

What good are venues if you can’t fill the seats year around? Dyer welcomed the new Orlando Solar Bears coach on Wednesday. The minor league hockey team is returning to Orlando and will fill those gaps between concerts and Magic road trips. If Dwight Howard leaves, we’re going to need all the help we can get.

Thursday:

Dyer sent out advisories on social media in the wake of scammers calling Orlando residents posing as OUC representatives in an attempt to fish credit card numbers for false purchases.

All jokes aside this initiative was terrific use of social media that could spare Orlando residents a lot of heartbreak

So, what does all of this mean?

Well, first off these events are a lot of work. So, the Mayor’s PR/Outreach teams made big plays this week. All of these events got pop in the press and all of them flex the resources of the city, from world class sporting events to keeping residents safe from cybercrime.

Except for a few grunts about the Citrus Bowl, the rest were easy political victories, all lined up, one behind the other. This is how you win re-election by a landslide.

And how you continue to fuel speculations and set the stage for any “higher office” plans….

  1. […] Orlando Mayor Buddy Dyer had a banner week full of spectacular photo opportunities and awareness initiatives with a the Citrus Bowl as a it’s centerpiece. All of this with a tropical storm tossing and turning in the Gulf. […]

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